- Past stage window
- Profile started 3d; Profile complete, First member, and First value 7d each. Activated is never past a stage window.
- Active now
- At least one meaningful interaction in the last 7 days — the same window as the dashboard Active Communities KPI.
- Last activity colour
- Amber from 7d; red from 21d. This is recency of one event, not volume.
- CS follow-up overdue
- Yellow from 7d without contact; red from 15d or never contacted. Cleared once Activated. Not the same as past stage window.
- Health (live stages only)
- Healthy = Active now, latest MI not FP-only; Quiet = 7–20d; Inactive = 21d+ or none; FP-only = latest window MI was the Foundational Partner. Pre-live rows are not labelled. Activated is not healthy by itself.
- Parked
- CS marked won't revive. Hidden from the default CS and Health queues until unparked. Not a Health label — find them under Parked.